Here at Jamjam we are working towards a more sustainable and slow approach to fashion production and design. Our bohemian values lean towards adopting slow fashion principles that result in less waste, reduced consumption, and a product that can be thoughtfully discarded at the end of its life.

With a focus on reducing our impact on the planet, we have seen a resurgence of slow fashion. As a backlash against the wasteful fast fashion industry, brands such as ours are taking a more mindful approach to design, production, and packaging, to minimise our footprint. The slow fashion movement aligns with sustainable and ethical fashion with an emphasis on reducing consumption and waste.

Here are the ways we are embracing slow fashion here at Jamjam.

Rejecting Fast Fashion Principles

We reject the fast fashion model of bulk production of cheap clothing with a high turnover. Fast fashion focuses on producing large quantities of low quality on trend pieces that are frequently superseded by a newer trend.

Fast fashion brands rely on consumers wanting to regularly update their wardrobes, with many pieces only garnishing one wear and then being discarded. Fast fashion garments don’t have a long lifespan. They are either cast aside because they are no longer on trend, or they fall apart due to low quality materials or production.

Sustainable & Natural Fibres

Slow fashion leans towards clothing that lasts for multiple seasons or that can be thoughtfully disposed of. Fast fashion is generally made from cheap, synthetic materials that wear poorly or take decades to break down.

Slow fashion uses sustainable and natural materials that maintain their integrity when cared for correctly. When they are no longer wearable, these fibres breakdown quickly when disposed of or they can be easily recycled.  

Traditional Production

Slow fashion looks to design and manufacturing practices prior to the industrial revolution. Traditional production, including artisans and creators, play an important role in slow fashion manufacturing. While these practices may take longer and often cost more, the results are undoubtedly superior.

Our Jamjam dresses and blouses are printed by hand using traditional Indian block printing techniques. The inks and dyes used are natural and non-toxic, causing no harm to the environment or the wearer. This approach to printing results in each piece being unique and truly one of a kind. A feature greatly appreciated by lovers of slow fashion.

Women wearing Indian block printed cotton dresses and blouses made with traditional methods

Jamjam artisans use traditional methods to block print our dresses and blouses

Timeless Style

The term “cost per wear” is used to describe the dollar value you can source from your clothes. The more you wear a piece, the less you ultimately pay in the end. But “cost per wear” can also relate to the cost of your clothing on the environment. The more you wear your pieces, the lower the impact on the planet.

Choosing pieces that can be worn for years to come is preferable to fast fashion items that will quickly date. With this in mind we endeavour to design and produce clothing that will last the distance in terms of style and quality.

Mindful Packaging

While we can always improve in this area, we are committed to using the best available packaging for reducing our impact on the planet. Our orders are packed in bags that are made from a compostable material.

Small Batch Production

To reduce waste, we keep our stock levels low. Fast fashion is notorious for irresponsibly discarding excess clothing, with some brands even burning their unwanted items. Keeping production runs small means that we are not left with excess stock at the end of the season. Selling out of a product is a good sign that we’re treating the planet right.

Limited Release

Along with our small batch production, we limit our release of new styles with only a couple of new variations released each year. While we love our customers treating themselves to our pieces, we want to encourage slow fashion practices by limiting the ability to over consume.

 

June 10, 2022 — Capriosca Team